Good, but Facebook can do better

I casually mentioned in my last post how marvelous it was that Web technology enables you to customize almost down to the individual level now.

This morning I wake up to discover that Facebook just rolled out a change to user's home pages that first shows them a summary "news feed" of the most interesting activity that happened in the last day, and a "live feed" of what is going on right now.

This example isn't exactly what I was talking about, but it's close, because it respects the state of mind of user when they arrive at Facebook and strives to present them the most relevant information right away. I'd say the Twitter reading/browsing model is partially broken here, because when you fire up your Twitter client you can either commence reading from where you left off, or start with the latest tweets live right now; there is no middle ground to "help me see the most important stuff I missed".

Near the end of the blog post, Facebook acknowledges that they are moving around the furniture on the home page yet again. Regarding individual customization, when are they going to get to the ...